Glossary

SEO terms, in plain English.

Every term you'll hear when getting your business found online, explained simply, with why it matters to a small business.

A

AI Mode AI Mode is a conversational search experience in Google that answers longer, more detailed questions with AI and lets people ask follow-up questions.
AI Overviews AI Overviews are short AI-generated summaries that appear at the top of some Google search results, with links to the websites they draw on.

C

Canonical tag A canonical tag is a line of code that tells search engines which version of a page is the main one when similar versions exist.
Citation A citation is any mention of your business name, address and phone number on another website, like a directory or a maps app.
Conversion A conversion is a valuable action someone takes after finding you, such as calling, sending a form, booking or buying.
Core Web Vitals Core Web Vitals are three measurements Google uses to judge how fast, responsive and stable your pages feel to real visitors.
CPC (cost per click) CPC, or cost per click, is the amount you pay each time someone clicks one of your ads.

E

E-E-A-T E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google looks for in helpful, reliable content.

G

Google Business Profile A Google Business Profile is the free listing that shows your business on Google Search and Google Maps, with your hours, photos, reviews and contact details.

I

L

N

P

Performance Max Performance Max is a Google Ads campaign type that uses Google's automation to show your ads across Search, Maps, YouTube, Gmail and other Google channels from one campaign.

R

S

Free audit

See what Google sees.

Run a free audit of your website. In about a minute you get two scores, the five fixes that matter most, and a plain-English plan. No signup.

Rather talk to a person? Book a free 15-minute call