Being found starts with being indexed
Before a page can rank, a search engine has to find it (crawling), understand it and add it to its index. A problem at any step means the page simply doesn’t appear. Common causes:
- A “noindex” tag accidentally left on after a website launch
- A robots.txt file that blocks important pages
- A missing or broken sitemap
- Pages that only show their content after scripts run
- Duplicate pages competing with each other
- A slow server that times out
Speed matters to people first
A slow site loses visitors before it loses rankings. On phones especially, people leave when a page takes too long to load. We look at real performance data, find what slows your pages down (often large images, heavy scripts or slow hosting) and fix it, or tell your developer exactly what to change.
Faster indexing on Bing and beyond
Google doesn’t use IndexNow, but Bing and several other search engines do. With IndexNow, your site tells those search engines the moment a page is added or changed. Bing also powers results inside other products, including Microsoft Copilot. We set it up as part of the Launch Kit.