Why reviews matter so much
Reviews do two jobs. They’re part of how Google decides which businesses to show in local results, and they’re often what tips a customer toward you instead of the business next door. Recent, detailed reviews, with thoughtful replies, build trust fast.
The rules we follow
Reviews are an area where shortcuts backfire. Google’s policies and consumer protection laws are clear:
- Ask every customer, not just the happy ones.
- Never offer money, discounts or gifts in exchange for a review.
- Never write reviews yourself or pay someone else to.
- Don’t ask employees, friends or family to review the business.
Following the rules isn’t just safer. It also produces natural, believable reviews that customers trust.
Make asking a habit
The businesses with the most reviews aren’t lucky. They ask every time. We give you the link, the QR codes and the words to use, and on Beam and Lazer we send the requests for you, so asking happens automatically.