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Google Ads

Google Ads that make the phone ring

Google Ads can bring calls within days, while SEO takes months. We build tight local Search campaigns, track every call and form, and keep improving them. You pay Google directly for your ads, and we never mark them up.

Run my free audit Google Ads pricing

Setup $349, then $249/mo · No contracts

Who it's for

  • Businesses that need calls now, not in six months
  • New businesses waiting for SEO to kick in
  • Owners who tried Google Ads and wasted money on the wrong clicks
  • Seasonal businesses that need a boost at busy times

What's included

  • An account in your name, or your existing account linked to ours
  • Tracking for calls, forms and bookings
  • Keyword research for your services and service area
  • Search campaigns with tight location targeting
  • Ads written for you, with call, location and sitelink assets
  • Negative keywords that block wasted clicks
  • Weekly search term reviews and budget adjustments
  • A monthly report: spend, clicks, calls, leads and cost per lead

Why many small businesses waste money on Google Ads

Google Ads makes it easy to start and easy to overspend. These are the problems we see most:

  • Broad keywords. Ads show for searches that have nothing to do with your business.
  • No negative keywords. You pay for clicks from people looking for jobs, free advice or a different service.
  • Too big an area. Ads show to people far outside the area you actually serve.
  • No tracking. Without call and form tracking, nobody knows which ads bring customers.
  • Clicks sent to the home page. A page that matches the search turns more visitors into calls.

How we run your campaigns

We start small and focused: the services that bring your most valuable jobs, in the area you really serve. We track every call and form from day one. Then every week we read the actual searches people typed. The ones that waste money get blocked, and the ads and keywords that bring customers get more budget.

Clear about money

Your ad spend goes straight to Google, from your own card, in your own account. Our management fee is a separate, flat amount, so you always see exactly what you spent on ads and what you paid us. We never take a cut of your ad spend.

Ads bring calls while your SEO builds up. The searches that turn into customers through ads also show us which pages and keywords to focus on in your SEO. Many clients start with ads, then spend less on them as their free traffic grows.

How we do it

The process, step by step.

  1. 01

    Plan

    We learn your services, area, average job value and budget, then choose the keywords worth paying for.

  2. 02

    Track

    We set up tracking first, so every call, form and booking from an ad is counted.

  3. 03

    Launch

    We build focused Search campaigns and check them every day in the first week.

  4. 04

    Improve

    Each week we cut wasted searches, test new ads and move budget to what brings customers.

Questions

Google Ads: common questions

How much should I spend on Google Ads?

Most local businesses should start with at least $300 to $500 a month in ad spend, depending on the industry and city. Clicks for some services, like emergency plumbing or legal help, cost far more than others. We look at real cost-per-click estimates for your keywords before you spend anything.

Do I pay you for the ads?

No. You pay Google directly with your own card, inside your own account. Our management fee is separate, and we never mark up your ad spend.

Who owns the Google Ads account?

You do. We work through a manager account that you can disconnect at any time. All the data and history stay with you.

What are Local Services Ads?

A different ad type for many service businesses: you pay per lead instead of per click, and you can earn a Google Screened or Google Guaranteed badge. They're only available for certain categories and countries. We'll tell you if you qualify.

Is there a contract?

No. Management is month to month. If you stop, your account, campaigns and data stay yours.

Works well with

Local Services Ads

Local Services Ads appear at the very top of some Google searches, with a Google Screened or Google Guaranteed badge.

Google Business Profile

Your Business Profile is what people see on Google Maps and in the local map pack.

Local SEO

Local SEO helps your business show up when people nearby search for what you do, on Google Maps and in the regular results.

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