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Local Services Ads

Local Services Ads: pay per lead

Local Services Ads appear at the very top of some Google searches, with a Google Screened or Google Guaranteed badge. You pay for leads, not clicks. We check whether you qualify, get you through screening and help you manage your leads.

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Who it's for

  • Home service businesses like plumbers, electricians, HVAC, cleaners and locksmiths
  • Professional services in eligible categories
  • Businesses that would rather pay for leads than for clicks

What's included

  • An eligibility check for your category and area
  • Profile setup: services, service area, hours and budget
  • Help with Google's screening, including licenses and insurance where required
  • Weekly budget and lead review
  • Help disputing leads that don't qualify, where Google allows it
  • Review requests to strengthen your listing

How Local Services Ads work

Local Services Ads can show at the top of some local searches, with your rating, your reviews and a Google trust badge. When a customer calls or messages you through the ad, that’s a lead, and leads are what you pay for.

Because Google builds the ad from your profile, the details matter: your services, service area, hours, reviews and how quickly you respond to customers.

Is your business eligible?

It depends on your type of business and your country. Home services such as plumbing, electrical, HVAC and cleaning are common examples, and some professional services are eligible too. If Local Services Ads aren’t available to you, regular Google Ads almost always are.

Our part

We handle the setup and the paperwork, help you through screening, and then check your budget and leads every week. Lead quality matters, so we help you mark and dispute leads that don’t fit, and we use your reviews to keep the listing strong.

How we do it

The process, step by step.

  1. 01

    Check eligibility

    Local Services Ads are only available for certain business types and countries. We confirm yours before anything else.

  2. 02

    Screening

    Google checks businesses before they can run. We prepare the paperwork and walk you through each step.

  3. 03

    Launch

    We set your services, areas, hours and weekly budget, then go live.

  4. 04

    Manage

    We watch lead quality, help you respond quickly and adjust the budget.

Questions

Local Services Ads: common questions

What's the difference between Local Services Ads and regular Google Ads?

With regular Google Ads you pay per click and write your own ads. With Local Services Ads you pay per lead, Google builds the ad from your profile, and it can show above regular ads with a trust badge. Not every business can use them.

What do Google Screened and Google Guaranteed mean?

They're badges Google shows on businesses that passed its screening. Which one you get depends on your type of business. Both tell customers that Google has checked the business.

Do I need regular Google Ads too?

Not always. Many service businesses run both, because Local Services Ads have limited space and only cover certain job types. We'll recommend what makes sense for your budget.

Can I get money back for bad leads?

Google lets you dispute leads that clearly don't qualify, like requests for services you don't offer, under its rules. We help you review your leads and dispute the ones that qualify.

Works well with

Google Ads

Google Ads can bring calls within days, while SEO takes months.

Reviews

Reviews help you show up on Google Maps and help customers choose you.

Google Business Profile

Your Business Profile is what people see on Google Maps and in the local map pack.

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